Why cute shirts can be cute, too: A look at how a little cute can be a big deal for brands

A few years ago, the best way to get a new friend to shop for a new pair of jeans was to show them this cute shirt.Now that it’s so common, it’s even becoming a trend, and a lot of brands have taken notice.“It’s a really good conversation starter for people, and also for brands,” says Jason Ochs, director of […]