Why cute shirts can be cute, too: A look at how a little cute can be a big deal for brands
A few years ago, the best way to get a new friend to shop for a new pair of jeans was to show them this cute shirt.
Now that it’s so common, it’s even becoming a trend, and a lot of brands have taken notice.
“It’s a really good conversation starter for people, and also for brands,” says Jason Ochs, director of product at ad agency Rovio.
“People will say, ‘I’m interested in this.’
And you can see it on their face and hear it.
It really helps them understand why they might be interested.”
The idea behind cute tshirts has to do with the way that people relate to cute things.
When people think of cute, they think of a character from an animated show or movie, or maybe a cute cat, Och’s company, TLC, has learned.
It also refers to people who are cute in a similar way.
But in a way, that’s what makes cute t-shirts cool: They’re designed to capture the emotional connection people have with a particular item.
“The people who have the most emotional connection with their clothes, they’ll have a little bit of a connection with the shirts,” says Och.
“They’ll think of it as a cute item, and they’ll relate to it as much as you do.”
To help people connect with cute tshirt brands, TCL has teamed up with a new company, The Kitty Company, to make a limited-edition TLC plush toy.
“We think cute is the perfect term to describe the feeling of being really excited about something,” says Jennifer Capp, The Bunny Company’s founder and CEO.
“You know, the way your hands feel when you’re playing with a toy.
And we think cute t shirt shirts are really perfect to capture that feeling.”
The Bunny’s plush is a little bunny-themed, featuring the iconic bunny and a bunch of other cute animals.
Its design is inspired by TLC’s adorable bunny, and its packaging includes cute designs of cute animals and cute people, like an apple and a cat.
The Bunny is a plush designed by TCL that’s meant to capture people’s heartstrings with a little extra.
The plush has the same design as a t-shirt, with the bunny wearing a bunny costume.
But instead of a pink, pink bunny suit, the Bunny has a rainbow of colorful colors.
The bunny has an orange shirt and a rainbow hat, and it’s surrounded by a pink and blue bunny on a white shirt.
The product will only be available in TCL’s online store and on its website, but TCL is also releasing a limited number of plush toys on Kickstarter, in which the company hopes to raise $20,000.
“When you’re trying to sell something that’s really special and really meaningful to people, it just feels like a perfect fit for cute,” says Capp.
“And so the idea is to get this little bunny out there, and to capture those emotions, and create this little rabbit out of it.”
When people get the chance to try out cute tirts, they can expect to feel a little excited about what they’re wearing, as well as a little nervous.
“I feel a bit weird in the moment, and I’m kind of just trying to get over it,” says Jessica Evers, a 29-year-old student at the University of Oregon.
“But it’s really nice.
It’s so cute.”
Evers wears a TLC cute t t-shirt in her school’s campus gym, and she says it’s a good fit.
“A lot of times, I have this fear of getting a little upset,” she says.
“If I get upset, I just get a little sad.”
Ekins has had to put on more weight since moving to Portland, and the TLC t-Shirt is helping her to do the same.
“As a girl, I don’t really have a lot to hide,” she explains.
“So I feel like a little weird.
But I’ve been wearing it a lot.
I’m like, I’m just gonna get it out there.”
So, why is it so cool?
For the most part, people have been using cute tests to build confidence.
When you’re in a position of power, you have to take some responsibility for your actions.
“One of the things I was really excited to do, as a woman, to help a lot women, is to help women learn how to be confident,” says Elizabeth Coughlin, a former contestant on the NBC show The Voice who now works in marketing.
“That’s a great place to start.”
Coughlins sister-in-law, Jillian Coughlers, is a professional runner who has done well on the popular season of The Voice.
But when Jill